In such a competitive world where even one wrong strategy and you will be out of the race in the market, where each day new companies are launching new product or services that bring in a new challenge to compete in the market.

To be successful, you need to be a little selfish and a manifestation of “you” on your level. But it is not everyone’s cup or pulls this off as with competitive market; things are changing at a faster pace, such as customer preferences, competitive strategies, updated technology and trends.

One crucial place is social media platforms which is the most powerful tool to establish brand image and competitive advantage.

You cannot fool customers these days. They are very clever; if social media marketing is used correctly, it can be a constructive tool to amplify your mission and vision, and if not, it can provide destructive mode.

Building your brand on social media requires continuous effort and the right mix of tactics. Here are some crucial steps which will help you understand how to brand yourself on social media.

A professional social media agency can help you take productive steps.

1.Consistency 

Keep your brand the same on each platform on social media because if you are new to you every time people don’t have time to sit and understand you, it’s always easy to increase brand recall by staying consistent.

Many branding elements need to be the same such as brand guidelines. Once it’s formed, then the same is carried forward on any format that may be online or offline for creativity.

Below are some elements for enhancing the online personality of the brand

1. Brand colours
2. Brand typography and fonts
3. Brand positioning and personality
4. Brand story
5. Visual style and shapes
6. Brand tone, tagline, slogan, jingle
7. Username or handle
8. Emotions and feel
9. Area of expertise

Example: Even today, Google makes sure that it has an adequately branded presence on other social media sites. Social branding is a style of their design, and graphics work in the sink with all its platforms. They actively utilise consistent tones, colours, fonts, icons styles, and logos.

source: bluestardonuts.com

source: facebook.com/BlueStarDonuts

source: twitter.com/BlueStarDonuts

2.Communicate valuable content 

You can be regular with your creative and posts quantity-wise, but you cannot sustain in the longer game if there is no quality on-site.

The basic rule of social media is to stay on top with the belief of “content is king” people will engage if they get productive by investing their time. Content works best when it associates with the interests of the audience you are trying to reach it should help you connect with them.

You can repost, comment, like, share posts but make sure you stay in the loop and don’t go out of the box to appeal to customers because that will again break your chain and create confusion among visitors. Invest time on video making as they are better result oriented compared to static or images posts.

Example: Nike does it best by highlighting its athletes or sports teams through high-resolution posts using photo editing tools and software, motivational tone of voice. Nike’s message focuses on the people who make Nike the brand it is: the athletes it partners with.

Also Read: Social Media Marketing Industry Statistics 2021

3.An image is worth 1000 words 

In today’s short attentive world, people have an attention span of fewer than nine seconds. Hence images are more important than ever. A social media of photo is ten times more likely to get engagement. A massive part of the brain is focused on visual processing, allowing humans to process images at an incredible speed.

Make sure you use various images that are a combination of the professional photoshoot, stock photos, candid pictures, infographics, memes and more.

When you modify image types from time to now, you avoid having a social media feed that feels old.” You won’t prevent the risk of losing fans due to boredom and repetition.

Whatever it is, avoid selfies as it’s about your audience, not about you!

Example: When your brand target audience is college students, make sure your images are mostly casual, informal men or young students who will help build brand identity. When people see similar types of images, colours, and patterns on Pinterest like they do on Facebook, they’ll associate those images with your brand.

source: bloggingwizard.com/social-media-branding

4.Be social on social media

source: searchenginejournal.com/why-social-media-is-important/285809

Make sure your social platforms are active and not dead they should be responsive. Communicating with your audience on social media will always have an advantage where it brings people together.

Below tips that can help you to stay social:

1. Always revert to comments, the simplest of gestures are always appreciated
2. Comment on posts updated by other random people but remain in your community.
3. Focus on trending hashtags and follow them to quickly understand your audience likes/preferences the most.
4. Repost, share with other members of your community.
5. Participate in a relevant contest, polls, events to meet more like-minded people.
6. Attend real-life meet-ups, conferences, webinars to strengthen ties.

 Example:  Wellness blogger and vlogger Marie Forleo knows very well how to keep their audience active and energetic by making them participate in a community. She posts updates on herself and her blog, live fitness sections social, and she knows the balance well, so her followers never feel like “customers.”

source: bloggingwizard.com/social-media-branding

source: quuu.co/blog/branding-on-social-media-5-tips

CONCLUSION:

To brand yourself on social media is by establishing yourself as a leader who makes an impression in your social circles and communities. Participate in leading communication channels like LinkedIn, Twitter, Facebook, Google+, Snapchat, and other social media platforms.

Use the tips and steps discussed in the post to start leveraging social media in your social branding efforts.

Branding on social media, in a nutshell, is all about being true to yourself that is never going to go out of style.

Latest trends and updates are one thing, but if you are using strategies that do not match your brand personality, social media users can sense unrealistic situations. Hence at the end of the day, social media is about community — don’t just use it as a billboard for advertising but make its maximum usage.

Connect us today, and our experts will guide you as per your industry expertise.