Social media today has changed the way we think, live and imagine our lives. From the way we encounter news or communicate with our loved ones, social media is everywhere. It’s unavoidable, it’s powerful, and it’s not in a boom for a day, but it’s here to stay.

The pandemic year brought various ups & downs, but one thing remained common, i.e., most of the population was online! It made many brands aware of picking their game at a high level in 2021 in terms of social play.

Social media is proven to be a worthy channel for marketers to reach out and convert all customers. Renowned for an agile approach, social media marketing agency requires specific channel managers to keep all up to date updates with the latest social media statistics to make sure they are exploiting all the available opportunities.

As a social media marketing agency we explored some social media statistics:

• Facebook has over 2.74 billion monthly active users, an increase of 12% year-over-year.
• Facebook users spend almost 58 minutes per day on Facebook.
• 3% of users access Facebook from available mobile devices.
• Instagram also has 1.15 billion active types of users.
• Maximum of the global Instagram user population is younger than 34 years old.
• Pinterest Global monthly active users grew 37% year over year to 442 million.
• More than 2 billion searches are there on Pinterest every month.
• Twitter’s monetizable daily users are approximately 186 million in Q3, 2020.
• There are a majority of 310 million monthly active users on LinkedIn.

Also, Read: Food Social Media Post Design for Inspiration

Benefits of social media marketing Statistics

Increased exposure to social media is one of the most cost-efficient digital marketing methods used to syndicate content and grow your business’ visibility. Increased exposure is the most commonly cited benefit of using social media for marketing purposes among global industry professionals. It has unsurprising given the massive appeal of having billions of active users as a potential advertising audience.

1.Increased traffic

Every social media profile you add to your marketing mix is easy to access to your website. Every piece of valuable content you post is another opportunity to acquire a new customer.

Different types of people come with varying types of needs and diverse thinking. With marketing on social media, you can effectively open your business to a wider variety of versatile consumers all over the world.

source: hausmanmarketingletter.com/5-ways-to-monetize-your-blog-increase-traffic-and-make-money/

2.Generated leads

For brands that want to go beyond brand consciousness and commitment, social media lead generation is a superior step. Collecting all-important leads on social media will help you find people interested in your company. It ensures to keep in touch with potential customers whether making a special offer or share news.

Facebook also tends some of the sharpest tools to collect leads on its platform with 82% results. 89% of B2B marketers turn to LinkedIn for lead generation. Instagram is 43% effective for the lead generation process, followed by the rest of the platforms.

source: disruptiveadvertising.com/social-media/facebook-lead-generation-campaign/

 3.Developed customer satisfaction 

Customers specifically appreciate knowing that they will receive a personalized response rather than an automated message when they post comments on your pages.

A brand that is devoted to customer satisfaction which takes time to compose personal kind of messages will inherently be observed in positive enlightenment, even if responding to a customer complaint.

4.Improved sales

Small and large companies can increase sales through social media marketing to match their industry, brand, and size. It’s pretty easy to assume that building a brand personality and exposure is one of the actual business uses for social media.

While these are two possible outcomes, they can also be building blocks for a productive sales strategy using social media. It depends on how massive the business is and what type of strategy is employed.

Commonly used social media marketing platforms Statistics

1. Facebook

The most populated social media platform is with over 1.4 billion users, and almost 900 million users are visiting the site every day. Facebook is undoubtedly the 800-pound gorilla of social media. Irrespective of your band size, you can’t afford to have a presence there.

Facebook users spend a lot of time on the site — 40 minutes per day, on average.

Some interesting Facebook facts :

• The total of Facebook’s mobile active users is 2.68 billion.
• Sixty-nine per cent of all adults in the US are using Facebook in their routine work.
• India ranks first in terms of Facebook audience size with 310 million users.
• 82 billion people on average log into Facebook daily.
• Facebook reports for over 45 per cent of monthly social media visits.
• With over more than 10M+ groups on Facebook, over 1.4 billion people now use Facebook Groups every month.

2.Instagram

Instagram is non-negotiable because Facebook owns it, or maybe it’s because it also has another 1 billion users.

If you are selecting a younger demographic, Instagram will be great for you. Instagram’s unique social media platform can provide powerful advantages for your business.

It permits you to tell your brand’s story with distinctive and engaging visual content. Instagram is good on visuals, both images and video.

• 67% of Gen Z and 57% of Millennials use the platform, in comparison to only 38% of Gen X.
• 64% of Instagram users are under the age of 34.
• 98% of marketers say Instagram is the most influential platform for influencer marketing, 44% higher than Facebook.
• 72% of entire teenagers use Instagram, and 67% of all young adults under 30 useInstagram.
• Instagram is the second highest used platform with 84% of engagement.

3.Linkedin

It’s full of professionals in diverse industries, especially B2B companies.

The primary power behind LinkedIn – is its news feed quality.

Linkedin’s newsfeed purpose is not as competitive as other giants like Facebook and Instagram.

• Linkedin currently boasts over 300 million users are active every month.
• Linkedin is primary use by professionals between the ages of 30-49 years.
• The population of Linkedin stands by over 772 million worldwide
• LinkedIn receives 1.17+ billion visits worldwide.
• More than 50 million companies are on the list on Linkedin.
• There are over 9 billion content impressions in Linkedin feeds every week
• 63% of Linkedin search traffic comes from organic search.
• Linkedin gets 64% of all social media traffic to corporate websites.

4.Twitter

Twitter is the existing social media platform. It’s just like sending text messages to the entire world.

One of the only social media platforms that don’t necessarily have many videos or photos to stand out.

Twitter’s major demographic consists of people between the age groups of 18-29.

Hashtags tend you to follow and participate in conversations about trending topics in your industry.

• 38% of people in their category are actively using Twitter, and surprisingly 32% of all teenagers use Twitter.
• Tweets with hashtags get 100% more engagement.
• 93% of Twitter community members are open to brands getting involved in the conversation, such as providing help and support
• Around 26% of its Twitter users are between the ages of 30-49.
• Link clicks account for 92% of all user interaction with tweets.

5. Youtube

YouTube is arguably the best social media platform that exists.

YouTube is widely in use, but it is also the second-largest search engine behind no other than Google.

• Roughly 2 billion people use YouTube.
• High-income individuals majorly use YouTubeviduals. 83% of people are earning over $75K a year who use YouTube regularly.
• Over 1.9 billion people use YouTube regularly.

6.Pinterest

Most people use Pinterest to find inspiration and helpful content.

Pinterest is full of fashion, home décor, food, and, most importantly, shopping.

If your business primarily targets consumers, especially women, then Pinterest is a complex platform to avoid.

• Pinterest has all over 322 million monthly active users.
• There are 3x more women on Pinterest than men.
• 41% of people with high incomes use Pinterest regularly.
• 38% of people with college degrees use Pinterest as well.

Social media ads Stats

Facebook Ads

source: business2community.com/facebook/4-best-practices-for-scaling-facebook-ad-campaigns-02170367

• 2.14 billion people are acceptable through adverts on Facebook.
• 43% of the ad audience on Facebook is female, and 57% being male.
• 45 – 54 age groups make monthly max ad clicks.

Instagram Ads

source: socialbakers.com/blog/instagram-ads

• 50% of users on Instagram are interested in a brand by looking at its ads.
• The USA has the highest capable Instagram advertising reach, followed by India and Brazil.
• The maximum Instagram’s ad audience falls between the age groups of 25-34.
• 1.16 billion people can reach through adverts on Instagram.
• 51% of the ad audience on Instagram is female, and 49% is male.

Linkedin Ads

source: singlegrain.com/digital-marketing/the-ultimate-guide-to-linkedin-ads/

• An ad on Linkedin can extend 12% of the world’s population over thirteen years of age.
• Linkedin Message Ads have a 40% conversion rate.
• 58% of B2B advertisers like the ROI are on Linkedin ads.
• 65% of B2B companies give rise to the customer through Linkedin paid ads
• The US offers the highest group of LinkedIn advertising audiences with a reach of 170 million users.

Twitter Ads

source: codecl.com/twitter-ads

• Marketers on Twitter can extend 5.8% of the 13+ age group population with adverts.
• The advertising revenue of Twitter, on average, ranges $808 million for Q3 2020.
• Quarter on quarter change in Twitter’s advertising theory reach is +8.4%.
• The majority of ad audiences on Twitter are all males from 25-34 and females from 18-24 age groups.

Pinterest Ads

source: alidropship.com/pinterest-advertising/

• One hundred eighty-nine million people account with adverts on Pinterest.
• 78% of the users say content from brands is valid, including ads.
• Marketers can reach 3.1% of the total population that is aged 13+ with adverts.
• Quarter on quarter change of Pinterest’s advertising theory reach is +5.8%.
• 77% of ad audiences are all female, and 14% are male.

Youtube ads

source: postcron.com/en/blog/youtube-advertise/

• Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising.
• YouTube is used by 55% of marketers, making it the most used video channel for video marketing.
• alone, YouTube will make 5.56 billion dollars in advertising revenue in 2021

CONCLUSION

Now that it’s evident that social media marketing has its benefits, so if your business doesn’t have the appropriate profiles, create them!

Ask audiences relevant to your business to “like” and “share” your page to help build your account. Connect us to get them the right social media marketing strategy as per your brand objectives to increase traffic, better SEO, higher conversion rates, improved brand loyalty, etc.

Your competition is already on social media, so do not miss today, and sooner you need to start to see growth in your business.