Are your profit metrics dropping every month due to insufficient leads? Have you tried multiple marketing strategies, but nothing works in making your brand stand out in a saturated market? If your answer was affirmative to any of the above questions, you might need to rethink to change your social media marketing agency.

With over 4.66 billion active users, which is about 56.8% of the world’s population, social media marketing is indeed your best shot to making it big in every industry. According to research, 70% of social media users login to their social media account at least once per day, and at least more than 49% of them admit to checking their social media accounts multiple times a day.

With the best techniques, social media marketing is a full proof strategy that brings you tons of benefits such as improved audience reach, increased website traffic, more sales, improved brand reputation, increased customer service facilities, and so much more.

Today, we have curated this comprehensive guide wherein we will take you through a list of easy steps and exclusive tips that will help you boost brand awareness, attract more customers and surpass the upcoming month’s sales quota real quick! Let’s get started.

Social Media Marketing – A cost-effective strategy for brand awareness

Whether you are selling a product or creating content for your business, you need adequate brand awareness to reach your target audience. This is where social media branding can do a terrific job at a low expenditure.

Unlike other marketing strategies, you can promote your business on social media with zero costs due to the unlimited accessibility. However, if you choose to run sponsored or paid ads or hire a social media marketing agency, the expenditure is still minimal compared to the ROI. Some businesses earn millions from the right social marketing strategy, with minimal expenditures on social media ads and other services. Social media marketing is the only strategy that allows you to gain higher ROI at lower costs.

Also Read: Social Media Branding: How to Brand Yourself on Social Media Platform?

5 steps to increase brand awareness using Social Platforms

Social media comes with a plethora of benefits, including brand awareness. The key is to use it right and according to the outcome. Here are the steps that are catered to increasing your business’s brand awareness using social media.

1. Know Your Audiences

The first step towards having a successful social media marketing strategy for brand awareness is to know your audiences well. Targeting the right audiences is highly important to ensure that your business reaches the right people at the right time.

Work on understanding every nitty-gritty information about your audiences, starting from their interests, professional qualifications, challenges and requirements in their everyday life. The deeper you know your target audiences, the more are your chances of creating targeted social media content and increasing your brand awareness.

2. Consistency is the key

Another crucial rule in a successful social media brand awareness strategy is to be consistent. While there are tons of other businesses readily available to compete with your business, you need to be consistent with your efforts to outshine them. The more consistently you post on social media, run ads, and interact with your audiences, the more your chances of building better brand awareness and reputation will serve you for a longer time.

3. Engage the audience with creativity

There is no way you can make it big on social media by only posting boring and professional content on your business page. Users log into their social media accounts for their daily dose of entertainment and knowledge.

If you want to increase your brand awareness via social media, start with posting creative content that is fun and engaging for your target audience.

For example, if you have a SaaS business, create posts about how your product can help their daily challenges in a fun manner instead of simply posting long presentations which most people will scroll past.

Tap into your creative side, include your humour and get started with your social media content creation to engage audiences and build brand awareness.

4. Choose platform wisely

There are multiple social media platforms to try your hands on that may get overwhelming. However, if you try to work with all of them, it will cost you even more than your expected ROI. The ultimate key to every successful social media marketing strategy for brand awareness is to choose only the right platforms that resonate with your business. Choose a platform where most of your audiences are active.

For example, if you have a B2B business, consider LinkedIn and Twitter as your top choices to increase brand awareness and target other professionals. On the other hand, Facebook and Instagram will be the best way to go if you have an apparel business. This again comes back to knowing your target audience. When you know your target audiences well, you get to understand the platform they use the most and leverage accordingly.

5. Givers Gain

Another ground rule of working with social media is to be valuable and beneficial to your audiences. When you are useful to your audience, they tend to come back and even share your business with their friends and family, increasing brand awareness.

Focus on creating content that adds value to your audiences and make them come back for more. Keep your content informative yet fun. You can even try out short videos to convey your knowledge and expertise as it is an incredible way to reach more audiences, educate them and build better brand awareness. Regularly communicate with your audiences and connect with different influencers to promote your business and create a strong brand name. The more you engage with your target audiences, the stronger your brand name gets in the long run.

20 Tips for Successful Brand Awareness campaign

Now that we have unlocked the basic steps to building brand awareness with a social media marketing strategy.Let’s jump to the top 20 tips for a successful brand awareness campaign to boost your results quickly.

1. Understand your Target Audience

Like we already said,without knowing your target audience, you are in a lot of guesswork which makes your expenses higher and ROI lower. The right brand awareness strategy is all about working with a micro-niche or a targeted set of audiences.

For starters, you can access many free tools online, such as Facebook Analytics, Google Analytics and more. These tools offer you an in-depth insight into your target audience’s demographic and psychographic data, which will help you understand them better and work accordingly.

Another great way to know more about your target audience is to interact more with them. The best thing about platforms like Facebook is that you can interact with your followers and gain more insights on them personally. Start with creating a poll on your social media and witness how many people respond to it with their opinions and perspectives.

2. Competitor Research

It is essential to keep a firm hold of your competitors, especially when working in a saturated industry. Competitor research will help you understand what helped similar brands build their brand awareness, which can be helpful for your business.

Sure, you need not copy their brand awareness strategy completely, but taking a few insights here and there can help your brand awareness strategy even more effectively.

Furthermore, competitor research will also help you understand why your target audiences currently prefer their business over yours. This is where you can find optimization points in your business and improve them accordingly to serve the best to your audiences.

3. Engage Audience with Content

Social media runs on content. There is no alternative way to build brand awareness using social media without creating fun and engaging content. Thus, it is essential to unleash your creative and fun side to the world of social media and make your brand stand out.

If you are not the most creative with social media, you can always hire social media marketing agencies that work with businesses to handle their social media accounts. Such agencies manage everything about your social media, starting from content creation to social media optimization and to ensure that you get only the best results in your business and nothing less.

4. Partner With Relevant Influencers

The current influencer marketing industry is projected to grow to a whopping $16.4 billion in 2022, and more than 75% of brand marketers tend to allocate a specific budget only to influencer marketing.

Partnering with the right influencers to improve your brand awareness can be the ultimate game-changer for your business. When you partner with relevant influencers and promote your business on their social media page, you have a high potential of attracting a massive audience base towards your business, resulting in a rapid hike of brand awareness. You can either use different tools or find the right influencers in your industry manually to approach them with a lucrative deal and make them promote your business on their page.

5. Interact with Customers

Since a mass population is active on social media, you can leverage it to improve your customer service requirements. Start with responding to their queries over social media and indulge in conversations where they talk about different problems that your business can solve. Subtly demonstrate how your business can be their final solution and promote your business. This will help you quickly gain many leads in your business and build a strong brand reputation.

Furthermore, interacting with customers builds a stronger connection with them. When your audiences know that they can reach you for any query and you are knowledgeable enough to answer them with the correct information, they tend to trust your business more and suggest your business to other people too.

6. Content as per Social platform

Different social media platforms work well with different types of content. Like we already said, choose the right platforms for your business wisely. If your Facebook and Instagram audience responds well to your fun content, it doesn’t necessarily mean that your LinkedIn audience will have the same response. The audience base differs significantly with each social media platform.

Create different content strategies for every social media platform. You may want to incline your humorous side more when posting on platforms like Facebook and Instagram. However, for LinkedIn, your content can be more professional to attract other professionals.

7. Give away & Contests

Hosting giveaways and contests is another fun way to attract and engage your audiences. You can host giveaways and contests for people who work with you in increasing your brand awareness campaign.

For example, host a contest or giveaway offer exclusive incentives to people who promote your business on their stories or posts. This will encourage other users to promote your business on their pages for lucrative rewards. The rewards can be anything, from gift cards to discount coupons and many more.

8. Promote your social Handle

Cross promoting your social media handles can also do an incredible job in promoting your business on social media. Suppose you have a digital marketing agency and posted content on SEO recently on LinkedIn.

Include your other social media handles at the end of every content, such as marketing emails, website, social media content, business flyers, etc., to subtly encourage your viewers to follow your business on other social media platforms too. This will help you grow brand awareness on multiple social media platforms simultaneously with lesser efforts.

9. Brand consistency

Even though we advised you to create different forms of content for different social media platforms, keep the brand consistency intact. Do not act too differently on two different platforms. Your brand consistency determines how well your audiences perceive your brand over time.

Keep your logo, colours, emblems and other aspects of your brand intact. Maintaining a consistent brand theme, image, tone, and accent is essential to ensure that audiences recognize your brand irrespective of the different social media platforms.

10. Be human

On social media, your target and interact with your target audiences. This is why you need to ensure that your content is relevant to real humans and not bots. Focus on creating content that can be read and perceived by humans. Trigger the right emotions and feelings while creating content. This will ensure that your content serves the right purpose and resonates with their current challenges.

11. Know your hashtags

Hashtags are as crucial as creating fun and informative content on social media. Simply hop into any social media platform and type your niche on the search bar with a hashtag to find all the trending hashtags under your industry. Include all the hashtags in your content, and this will quickly improve your brand discoverability.

Here’s an example of trending hashtags for #searchengineoptimization on Instagram, which is most searched by the relevant prospects.

12. Bank ideas for future reference

There will be days when you may run out of content for your social media. This is where you can host content brainstorming sessions to create a complete monthly content strategy that will keep your social media marketing efforts secured for an entire month. This way, you need not run for ideas every other day, which can even affect the quality.

13. Tickle your community with content

Organize or sponsor community centred events or projects wherein you share content about your business and its relevant topics. You can also share about events in your business and other achievements. When you get active in your community, you get a more positive response from the audience, resulting in a more substantial brand reputation.

14. Spend money on paid campaigns

Organic social media efforts offer slow and long term results. If you want to speed up the process, paid ad campaigns are the way to go. Host paid ad campaigns on Instagram, Facebook, LinkedIn or other social media accounts and witnessed the boost in your traffic and sales.

15. Tag brand or personalities

When you post content on social media that involves other brands or people, ensure to tag or mention them in the post or comment. This increases your follower count rapidly as it impacts your brand discoverability by making it upfront to a broader audience base.

Here’s a post by Revlon for your reference:

16. Consistency is the key

Dropping random content on social media once in a while will make your audiences prefer your competitor’s account over yours. It is important to post consistently on every social media to ensure that your audiences are fueled with the daily dose of content they are expecting. Remember. The more value you add to your audiences consistently, the more you will gain in the long run.

17. Use Tools to speed up

Managing social media can be extremely tiresome. Use social media management tools that do the heavy work and take care of your business’s social media handles. Some of the best social media tools you can use are LeadPages, Unbounce, Slack, MailChimp and more.

18. Shorts or small videos

Short videos are the trend in every social media platform right now. People perceive short videos the best, especially when their attention spans are relatively scarcer. Create short videos of fifteen to sixty seconds long about your business and post them on your social media handles to gain maximum traction.

19. Make audience smile

Like we already shared, social media is all about humorous and fun content. Be it sarcasm, satire or dark humour. Ensure to add a personal touch while maintaining the original brand voice. Your goal is to make your audiences smile with your content, and rest assured they will be back for more.

20. Track your work

Last but not least, tracking your brand awareness efforts will ensure that you are on the right track. Since building brand awareness on social media takes time, you can be optimistic about your results by tracking the engagement rates, mentions, shares and other relevant metrics on your social media handles.

In case you are wondering, almost every social media platform has a set of analytic features that offers detailed insights on your business’s social media performance.

Conclusion

Social media offers you a lucrative opportunity to increase your brand awareness at a relatively low cost. With the steps mentioned above and tips, you can improve your brand awareness over time. However, to speed up the results, it is always advised to hire a good social media marketing agency.

We at DigioPeople – Complete social media marketing agency, work closely to grow your social media reputation and build your brand awareness rapidly with the best tools and strategies. Connect us today to get a free quote and witness your brand going viral on social media in no time.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.