Social media Agency and branded social media accounts are commonplace these days. But how exactly does social media marketing have an impact on product sales?

Marketing professionals agree that effective marketing strategies always meet potential consumers where it’s most convenient for the customer. In the 1940s, that was newspapers and radio. In the 1960s, it was television ads. In 2022, advertisers must look toward social media platforms as the place where consumers are spending most of their free time.

Social media has quickly become the space where everyday people spend their time. Depending on the demographic you’re looking to get your brand in front of, your potential customer could be spending time on Twitter, Facebook, Linkedin, Instagram, TikTok, Snapchat, and more.

A few social media stats & facts:

There’s no question with the numbers below; if you’re not on social media yet as a business, you’re losing out on significant brand awareness, sales conversions, and genuine engagement with your potential customers.

Even organic social media can convert potential customers. An impactful social media strategy takes the right plan and some serious sweat equity from you or your employees.

• Over 53% of the world’s populationis on some form of social media platform
• That amounts to about 4.55 billion people who are active on social media
• 54% of social media usershave utilized social media to research products
• Gen Z spends an average of two hours and 55 minuteson social media per day
• Millennials spend two hours and 38 minutes on average on social media per day

Here’s How Social Media Influences Product Sales:

1. Brand & Product Awareness for Customers

The core of social media marketing focuses on brand and product awareness. It’s about developing a mix of promotional, lifestyle, and educational content that resonates with your potential customers.

Again, digital marketing is all about meeting your target audience where they are spending their time. It’s about placing your product in front of eyes who may have been interested in what you’re offering. Maybe they didn’t know that they were interested until they stumbled across your business’s social media content.

Also Read: Improve ROI with effective Social Media Marketing

2. Product Reviews Build Trust & Boost Conversions

Social media marketing has a built-in ability to resonate with the user as genuine and authentic. This is especially true when considering how influencers create branded content.

Influencer marketing is a strategy where brands connect with social media users with a large organic following. Brands will provide the influencer products to promote and may include paid contracts. Influencer marketing is one way to offer product reviews that work to build trust and boost conversions.

On a smaller scale, social media users post unpaid and honest reviews on their channels. For example, a mom may post about a stroller that made her daily routine more manageable for two toddlers. As a result, other moms in her social media circle may consider purchasing the product.

Don’t discount the power that social media has to foster highly authentic and genuine conversations around a brand or product. It can boost the credibility of a brand. Also, positive reviews may make your product easier to choose over a competitor with little or no social media presence.

3. Sell Directly through Social Media Platforms

Both Facebook and Instagram offer “Shopping” experiences that brands or businesses can take advantage of. Depending on which platform is most likely to reach your audience, this can be a great way to conveniently get your audience and allow one less step to purchase your products.

The best part is that both platforms offer immersive storefronts to showcase your products and pricing effortlessly. This internal setup means less navigation from your social media profiles to your company website (and then possibly to your e-commerce platform). Streamlining your sales allows for a smoother shopping process for your potential customer.

4. Build Customer Perception

Social media accounts can build unique customer perceptions around a brand or product. Many social media platforms are visual-focused and make it easier to define your branding and aesthetic is in your hands.

By visiting a brand’s Instagram feed, it should be easy for a customer to understand your company’s values based on the aesthetic. Your potential customers should quickly relate to the lifestyle that your brand is portraying on social media – and those that do will consider incorporating your products into their lives.

5. Increase Customer Engagement and Build Brand Loyalty

Not only does social media provide you the opportunity to place your content in front of potential customers’ eyes, but it can also allow you to engage with your consumer. Unlike traditional advertising such as TV and radio, you can receive direct real-time feedback from your potential customer.

Social media platforms provide data to show how well-received your content was based on the engagement with the post (likes, shares, comments). This feedback loop allows digital marketing teams to adjust strategies as you go.

6. Excellent for Customer Service 

Have you ever called a customer service line only to be frustrated by the number of people that you have to speak to have your issue resolved? You’re not alone.

Providing instant customer service in a way that your customers want to communicate is invaluable. Social media is a two-way channel of discussion. Your customers can reach out to you via direct message, private message, or by commenting directly on your post. Social media engagement strategy (and customer service) should be a part of your brand’s overall digital marketing plan.

So, what’s the end goal?

The power of social media is unparalleled, including its ability to serve users content specifically designed for their interests based on gathered data sets. You don’t need to run ads to the entire population as a brand.

As part of your digital marketing strategy on social media, it’s possible to serve ads directly to a narrow demographic of your choice. Your content will also organically find users interested in your product or service because of the algorithms built into social media platforms.

Need some help with social media marketing?

Do you still have questions about creating a digital marketing plan that includes social media? Making a strategy can be the hardest part.

If you’re looking for some extra help, reaching out to a professional agency might be the best way to get your brand’s social media presence started.

Digiopeople offers social media marketing consultation services and packages. Let Digiopeople build you a relevant, customized, and unique social media marketing solution based on your business’s industry requirements.

As an agency, Digiopeople is inventive, results-oriented, and conversion-focused in social media marketing. Our team understands the dos and don’ts of running effective marketing campaigns (because we’ve done it all).

If you’re not sure where to start – let’s connect with Digiopeople experts today!

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.