Today what we eat, what we wear, what we purchase, where we stay, everything is dependent on the Internet. Now social media is not yet restricted to food, fashion or cosmetics, but also now you can decide on your dream house. Due to busy schedules, people prefer now all under one roof of mobile where they can find their ideal home.

Today world is a digital one, and searching for a home is no different. Buyers now have to come across many real estate social media posts and apps that let them search by location and neighbourhoods.

Online listings have virtual tours, so viewers check out potential homes while narrowing them down to a few. Online searching increases the capacity to compare and contrast house prices by selected features—lots of done before a potential home buyer connects with a real estate agent.

They watch many vloggers, online influencers and YouTube videos to compare between different types of houses. The right hashtags on social media can lead them to an array of choices and information!

Did u know?

• 77% of realtors are on social media for real estate in some way, shape or form
• 47% of real estate businesses say social media leads to the highest quality leads compared to other sources
• 99% of millennial begin their home search online compared to in-person referrals

Source

If you are a fresh real estate agent planning to build a robust online presence, or you may have taken that step forward already, you should be aware of social media marketing platforms.

Real Estate Social Media Marketing Platforms

1.Facebook

Every year number of users on social media growing, platforms like Facebook, which has 2.7 billion monthly users, delivering a prime opportunity to get in front of more of your target audience and generate more leads.

Real estate Facebook posts are a great example of a social network that is casual and covers a wide range of user demographics and income status.

Adding a button such as Contact Us, Send Message or Send Email as a call to actions will make it easy for Page visitors to learn more about your business and inquire about listings.

Example: Run various contests and polls in real estate posts; they offer immediate insight into what your audience likes, doesn’t like, wants more

2.LinkedIn

Around 400 million members worldwide, with two new professionals joining every second, LinkedIn is the fastest and largest growing social media platforms on the planet. Its members are professional, affluent and well-read.

Use the LinkedIn strong database to build local networking and referral sources which will ensure you in finding and connecting with people in the part of town you target to sell your properties.

It’s also about getting to know, like and trust you by seeing your face all the time on LinkedIn and associating it with helpful, friendly and relevant information. Here you can connect to HR professionals or start a group that will help you get correct leads.

3.Instagram

Instagram is majorly about beautiful photos. Hence, appealing real estate photography detailing your actual listings is the best way to get users to become your brand followers and check out your Instagram real estate marketing.

Present testimonial videos showing off happy clients in their new home and what way their lives have changed—trending hashtags about your specific real estate market for your local market. Search integration of your town or city name and standard real estate terms — like “homes for sale,” “listings,” and “housing market” — to see which are used most often by Instagram users. Then, start using them in your posts.

Also Read: 9 Successful Tips for Restaurant Social Media Marketing

Real Estate Social media Content Ideas

In real estate, many focus just on quantity and ignore the quality of their real estate social media content, which leads to a decrease in users.

You need to offer quality and quantity by creating retail oriented content for your social media sites. Check out and research the industry and local area to find relevant pieces of content.

There are many ways to obtain good quality information to use as a basis for your posts, and utilizing Google News and selecting RSS feeds will ensure you have a steady stream of content that is fit to be shared with your users.

Let’s understand few great ways to create engaging and exciting content for your Real Estate Social Media Posts:

1.New Listing

People are planning to purchase a new house or are preparing for the future, but yes, they are in process, and everyone loves to see new places, their descriptions details. Hence always keep making new listings to bring some engagement to your homes.

Show them eye-pleasing images of the interior and exterior decors of houses while finally adding a link to the website listing.

We live in an age where we do a lot of research online before they commit to a purchase. For example, 95% of millennials searched website listings during their search for a new home.

Source: instagram.com/prestigeconstructions/

Source: instagram.com/

2.Giveaways or contests

Everyone loves a freebie! Right? Team up with local brands or carve some budget to give away some goodies to your followers. Run contests, rendering holidays as an occasion to hold a game. Remind your participants to promote your brand, and they’ll be sure to be the real winners when the contest ends.

The best industry processes and practices incorporate a complex approach to changing the industry to draw a larger audience with incredible real estate industry contest ideas.

Real estate agent giveaways lend you the professional edge you need to go from looky-loos to severe buyers. There are various ways that you can renovate your marketing blueprint with real estate promotional items.

Source: instagram.com/brigade.group/

Source: instagram.com/brigade.group/

3.Post about customer success stories

When a new customer buys a house from you, click a happy family picture at the new home and post it to your page. Communicate with people a story about who these customers are, why they bought this particular house from you, what city they believed in and their overall journey towards their dream house.

Upload beautiful images of all the homes you have successfully sold last month to show potential customers your success rate; this will increase the affinity rate.

Through small videos, let your customers themselves talk about their journey, which will be more realistic and exciting to watch.

source: instagram.com/seminoleheightshomes

4.Videos of home tours

People are engaged more with videos that resonate with them on your real estate social page than text or image posts on the social platform.

Are you aware that real estate video listings get 403% more inquiries than those without? Isn’t it exciting?

Video marketing will help take your real estate business to the next level.

Find an exciting angle and be yourself. Do not be something which you are not.

Stay authentic because when you are genuine, that will give your potential clients a glimpse into your work culture with you, helping build a foundation of trust. The concise story, the right music, strategic details make it best to shoot and see by viewers.

5.Creative Posts on housing marketing information

As a realtor, show people that you know your stuff and are well-informed about what’s going on in your local market keep them updated as per the trend in the retail industry. Here you can build your expertise and makes it comfortable with making social posts.

source: instagram.com/bondnewyorkrealestate/

6.Real Estate client testimonials

Customers ratings and reviews section are the best options for users to leave comments and recommendations for other visitors that check your page.

User can invest most of their time on the home page vs clicking over to other pages; this leads them to see what current and past customers have to tell about their experience.

Hence use such pages as testimonials stand out on the page and are easy for users to read.

7.Share a blog

Ya, I know this is quite a sedentary work that will consume time, but some people love to enrich their knowledge on various topics relevant for estate agents. So share, from DIY ideas to property industry news. If you have got the ability to share, you could take your audience straight to your website to share it with them. It will then boost your credibility but also enhance your SEO.

8.Holiday messages

Most companies plan and craft holiday messages but ensure they should not be stale and generic. Gain a competitive advantage by posting a beautiful graphic you can engage people to think. You can plan a fun fact about the holiday but make sure you sensitive to religious holidays.

Be as inclusive to everybody as possible different holidays are essential to other people.

The message should add a meaningful personal story related to the holiday, which is a great idea to help people get to know you better.

Source: instagram.com/godrejpropertiesltd/

Source: instagram.com/godrejpropertiesltd/

9.Real Estate expert advice

Guide your audience so that they end up making wise choices. From your rich experience, offer them real estate advice as a realtor and a house owner.

For example, you can make tips on “what not to buy” as a first-time property buyer.

Role of Social Media Agency

Real Estate is the second one of the most socially active industries, including lots of agents, developers, brokers, and property managers all use social media to get their properties in front of more people.

It is imperative to be active and visible on social media as this industry requires educating target clients while convincing them to work with their real estate company. It is not everybody’s cup of tea to understand the vitality of strategic and organized social media retail content planning. People who take on their real estate social media marketing tasks fail to generate quality leads because of inconsistent or irrelevant content.

It takes careful planning and precise execution as it needs to have a proper balance between promoting and posting valuable content about your real estate services. A lot of promotion can cause your followers to fall off of your content entirely.

If not sure where to begin, consider partnering with a professional real estate social media agency expert in an intimate understanding of real estate services.

A social media agency can help your brand to gain:

• Build your reputation
• Gain good lead
• Engage customers through attractive benefits
• Exciting offers
• Help in increasing networking
• Diversify your marketings efforts
• Develop a customized strategy
• Key performance reporting.

Creative Real Estate Social Media Posts for Inspiration

Source: instagram.com/brigade.group/

Source: instagram.com/brigade.group/

Source: instagram.com/oberoirealty/

Source: instagram.com/oberoirealty/

Source: instagram.com/oberoirealty/

Source: instagram.com/godrejpropertiesltd/

Source: instagram.com/omaxeltd/

Source: instagram.com/brigade.group/

Source: instagram.com/godrejpropertiesltd/

Source: instagram.com/godrejpropertiesltd/

Source: instagram.com/godrejpropertiesltd/

Source: instagram.com/indiabullsrealestate/

Source: instagram.com/indiabullsrealestate/

Source: instagram.com/godrejpropertiesltd/

CONCLUSION

Our real estate social media experts are highly skilled in navigating the highly competitive landscape of social media to make your gain a competitive advantage. In-depth research and careful strategy-planning our team deliver a strategy that brings you closer to your business objectives.

We have crafted our niche in another range of additional marketing services, such as web design and search engine optimization (SEO), to promote your real estate services.

You can connect us today to know more how can we help your real estate business through social media marketing.