As the entire world become more digital, the need for efficient and effective social media campaigns has arisen. Even if yours is a niche segment, you will find a seller in search engines and social media. In the current scenario, marketing is crucial for every business and you need a strategy to boost your online sales.

If you want to stay ahead of the competition without wasting your time or money, we suggest you adopt a social media funnel. A social media funnel is a marketing tool that harnesses the power of social media platforms such as Facebook, Twitter and Google+ for boosting your online sales.

The main aim of every business is to create a relationship with your customers and make them want to buy from you in social selling. Here are some ways to reach this goal and build your social media traffic with better quality and engagement.

Why is Social Media Marketing Necessary for your business?

source: broadbandsearch.net/blog/internet-statistics

There are many reasons why social media marketing is necessary for every business. First and foremost, it is one of the most cost-effective ways to reach your target market. Secondly, social media allows interacting with your customers in a personal and interactive way, which leads to increase loyalty and repeats business. Thirdly, social media will enable you to track the progress and performance of your campaigns in real-time, which helps you to make decisions about how to allocate your resources. Also, social media can help you build your brand and create a positive image for your business, thus drive traffic to your website resulting in increased sales.

Staying active on social media helps develop good connections with potential clients. However, if you put effort, social media marketing can be a powerful tool that helps you to reach your business goals.

So, if you are not using social media marketing in your business, you are missing out on one of the most powerful marketing tools available today!

Also Read: How Does Social Media Marketing Influence Product Sales?

What is a Social Media Marketing Funnel?

A social media marketing funnel is a tool that helps you to track and measure your social media marketing efforts. It enables you to see how various social media platforms affect your overall marketing strategy. It can also help you identify where you need to focus and execute strategies.

A social media marketing funnel starts when potential leads become aware of your company and ends when they become customers. They recommend your products or services to their friends and family. The social media marketing funnel culminates in a user who is being a true brand ambassador, generating additional leads through word-of-mouth marketing. (source)

The steps of a social media marketing funnel might vary from company to company and expert to expert. The customer journey follows a basic pattern that leads to sale, satisfied customers, and long-term brand advocacy, regardless of how the funnel is built.

Let’s look at the various stages of a social media marketing funnel and how you can add the correct type of content into each one.

Profitable Stages of Social Media Marketing Funnel

The social media marketing funnel stages are awareness, interest, consideration, and purchase. It aims to help a business generate awareness, generate interests, and finally leads in purchase decision.

Awareness is the first stage, and it is when you introduce your brand or product to potential customers. It can be done through content marketing, advertising, or public relations.

Interest is the next stage when your potential customers learn about your brand or product and become curious. They may start following you on social media or reading your content.

Consideration is the stage when your potential customers are seriously considering your product or brand. They may research it online, ask friends for opinions, or visit your website.

A decision is a stage when your potential customers have made a decision about whether or not to invest in your product or brand taking into consideration price, features, USP and reviews.

The entire funnel’s goal is to gradually promote your products and services to the prospect of problem-solving. Now we’ll go through each of the five stages of the social media marketing funnel in greater depth.

Stage One: Awareness

The first stage of the social media marketing funnel is awareness. At this point, potential customers are familiar with your brand. They are interested in learning more about the applications and benefits.

Social media is a fantastic way to reach a massive audience with content. Responding to your prospects’ questions encourages them to visit your website. All social media networks include tools to assist you in creating engaging and valuable content.

Stage Two: Consideration

The Consideration stage is the next step in the social media marketing funnel. The prospect is researching what you have to offer and comparing it to what your competitors offer.

As your prospects advance through the social media marketing funnel, they seek more detailed information before purchasing your products, services, or other offerings. They want to know that purchasing your product will better their lives and is a solution to their problems.

Customers consider how your product or service differentiates from other similar brands on the market at this time. They should then come up with a reason to believe in your competitive advantage.

Stage Three: Action or Conversion

The particular action, also known as the conversion stage, is located in the middle of the funnel.

In this stage, the leads are ready to take into action. If you performed well in the previous two phases, you would be successful in the third phase. Your primary goal should be to make a purchase.

The best part is that most social media networks have an analytics section where you can track the performance. You can use this feature to see whether readers find your post attractive. By looking at the number of clicks on your website’s landing page, you can also tell how many people have visited it.

Stage Four: Engagement

The engagement stage is the fourth level of the social media marketing funnel.

You want to make sure the buyer feels entirely supported during this time, so they don’t have any regret later.

After making a purchase, make customer feel engaged towards the brand. In other words, maintaining a high customer retention percentage would be difficult if you do not nurture your clients on social media platforms. Else, they might forget about you and refuse to do business in the future.

It’s crucial to keep in touch with customers and make them feel like they’re part of the brand’s community. To do this, concentrate on creating social media content that encourages people to buy again. To get the best outcomes, use India’s social media management service.

Stage Five: Advocacy

The advocacy stage is the funnel’s final stage. The particular stage’s purpose is to assist your customers in becoming brand advocates.

You’ve wrapped up the transaction and added value to the customer’s experience. You may now transform your customers into brand ambassadors.

After making your customers happy, collect customer testimonials and reviews that emphasize the benefits of your products or services and use them in ad campaigns.

The most precious assets in spreading the word about the organization are your customers itself. Of course, you should market your business by paying customers who advocate it.

What Do You Need to Know Before Creating Social Media Marketing Funnel?

Before executing your social media marketing funnel, it is important to understand what you are planning to accomplish. It can be done by first developing a strategy and then creating a plan of action to help achieve your objectives.

Once you have a strategy, create a plan of action that will help you to execute that strategy. The plan should include objectives, milestones, and resources that is necessary to achieve your goals.

It is also essential to track your progress and make adjustments according to it. The method will help you to stay on track and achieve your objectives.

The final step is to measure the results and evaluate the success of your social media marketing funnel. It can be done by analyzing social media engagement, click-through rates, and sales conversions.

Get the Most from Your Marketing Funnel

There are a few key strategies that can use to increase the effectiveness of your social media marketing funnel. One key strategy is to create a social media campaign that is well-targeted. In other words, you should focus your efforts on targeting the right audience with the right message.

Another key strategy is to use social media tools to measure and track your progress. It will help you to optimize campaigns and track the performance of your social media marketing efforts.

Finally, ensure to get engaged with your social media followers. The specific process can be done by providing valuable content, answering questions, and engaging in discussions. By following these simple guidelines, you can increase the reach and impact of your social media marketing efforts.

Conclusion:

Now, It is clear that using a social media marketing funnel may help you enhance brand visibility, create trust with potential customers and increase revenue.

Increase your online sales with a funnel built around your specific needs and goals! DigioPeople helped many businesses start and grow their online presence with Social Media Marketing Funnel!

Click here now and start growing your online sales today!

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.